Sunday, December 30, 2007

R.I.P. Court TV

Terrible idea, blowing up a brand with such name recognition. truTV looks odd to the eye, and sounds more like a channel that would be running "Who Wants To Marry a Millionaire 7" than court proceedings weekdays from 9am-3pm. I mean, if you asked people today where they'd watch the upcoming O.J. trial, most would say "Court TV." Try explaining to them what "truTV" is.

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